AIHO is a dynamic player in Jordan’s tourism sector and hospitality industry, contributing vast resources both specifically to this industry and to the country’s overall economy. This contribution comes in many ways, from training and employing youth with the hope of a fruitful career path, to the facilitation of the inflow of foreign exchange, which helps to offset the balance of payments for the country.

The company plays a particularly significant role in supporting the national economy from the perspective of job creation and training of human resources within the hospitality industry. AIHO has a significant investment in the Jordan Applied University of Jordan (JAU), which offers degrees in hospitality and tourism.

In addition to its significant investments in Jordan, AIHO is also concerned with the well being of the country from both a humanitarian and an environmental perspective. Thus through its hotels, resorts and affiliates, AIHO implements regular programs on both its managerial and operational levels to create humanitarian and environmental awareness within Jordan by supporting a number of related initiatives.