In an effort to establish the area as a destination spot and tourism hub in Jordan, and when there was only one other 5-star resort in the area, BTC took a calculated leap of faith. In 1999 BTC acquired a plot of land on the eastern shores of the Dead Sea, the lowest point on earth, and commenced with its design phase for a Marriott Resort & Spa.
In 2003 the 200 room Jordan Valley Marriott Resort & Spa, a luxury resort and health tourism facility opened its doors to its first guests. Since its opening several developments took place at the resort to serve the heavy demand and to enhance its offerings.
The Second 5 Star Hotel at The Dead Sea
Was one of the venues hosting the first World Economic Forum in Jordan
Addition of 50 keys
Solar Thermal Project – First in the Middle East, provides over 65% of water heating needs of the resort
2008 – The first to introduce Solar Technologies: Jordan Valley Marriott Resort & Spa
The Jordan Valley Marriott Resort & Spa was also the first hotel in the country to use solar power, with 67% of its water heating needs today being generated using solar energy. At the time, this constituted the largest hotel solar project in the world
Complete Rooms Redo & Spa Expansion
In 2008 BTC raised additional capital to add 50 rooms to the property due to very high demand and do a complete rooms-redo and upgrade the spa facility in 2009. This turned out to be a successful move in generating significant additional revenue and utilizing the common facilities more efficiently, while also attracting a different segment of the market with duplex ‘family suites’ and other room types.
408 Below – The first outdoor Event Space that can host up to 1500 people at a time
Jo’s Medi – Patisserie & Grab Ongoing – Beach Improvement (ongoing due to the receding waters of the Dead Sea)